EDF Pulse Award announces winners of the 2nd Brazilian edition

Rio de Janeiro, April 15th, 2021 – The EDF Group revealed yesterday, in a digital event, the two winners of the 2nd edition of the EDF Pulse Brasil Award, which recognized innovative projects by national startups with smart solutions for the challenges of cities and industries . The projects were evaluated by a jury of experts and executives from the Group, and the following stood out: MovE in the Smart City[1] category and Phygitall in the Smart Factory[2] category.

The jury considered the quality and robustness of the solution; impact and progress for society; sustainability of the business model; and the team (vision, complementarity, experiences, skills). R$ 40 thousand were distributed to the first places, being R$ 20 thousand to the winners of each category. In addition to the cash prize, the winners have another opportunity: EDF Norte Fluminense will evaluate a partnership with MovE, awarded in the Smart City category, within the scope of the Research and Technological Development Program for the Electric Energy Sector, regulated by ANEEL; and Citelum, Framatome and EDF Renewables will evaluate the possibility of partnering with Phygitall, winner of the Smart Factory category.

In the 1st edition of the Pulse Brasil Award, which took place last year, the winners were: HVEX in the Smart City category by enabling active energy management for large consumers, such as commercial networks and industries; and Pix Force in the Smart Factory category, which developed a solution based on computer vision for the inspection of transmission lines.

A global leader in low carbon energy, the EDF Group has promoted the Pulse Award since 2014, with editions in Africa, China, France, India, Italy and the United Kingdom. In Brazil, the award is the result from a partnership between the main companies of the Group in the country: Citelum, EDF Norte Fluminense, EDF Renewables and Framatome.

Winner of the Smart City Award

MovE won the award in the Smart City category for creating a digital control solution for smart electric vehicle chargers, making it possible to optimize the local demand of a consuming unit or even feeder branches with several dispersed chargers, operating as a virtual grouping of loads. The system also operates through APIs, enabling integrations with market energy management platforms, thus being able to operate systems in the microgrid model, with renewable sources, batteries, lighting systems, building energy efficiency strategies and operational optimization.

“MovE aims to contribute to the growth of the electric mobility sector, believing in the growth of this market, both in terms of users, with forecasts of up to 1 million electric vehicles by 2030, as well as in the growth of infrastructure and charging operators” explained Rafael Gosuen Cunha, founder of movE Eletromobilidade.

Winner of the Smart Factory Award

Phygitall, an IoT startup that develops technology for the Industry 4.0 market and has developed a Smartbadge – Smart Badge, a solution to identify the location, health condition and risk exposure in critical areas of workers within aggressive and dangerous industrial environments.

Winner at Smart Factory, Phygitall’s solution could represent an improvement in the safety of employees at Citelum, Framatome and EDF Renewables, who are evaluating a partnership with the startup.

“With the technological base developed by our engineers, we developed a promising product to detect unsafe acts and risky behavior of employees and assist in decision-making and workforce management”, says Gustavo Soares Nascimento, founder of Phygitall.

EDF Group:

A key player in the energy transition, the EDF Group is an integrated electricity company, active in all business areas: generation, transmission, distribution, supply and sale and energy services. A global leader in low carbon energy, the Group has developed a diversified generation mix based on nuclear, hydroelectric, new renewable energies and thermal energy. The Group supplies energy and services to around 38.9 million customers[3], of which 28.8 million are in France. The Group generated consolidated sales of €71 billion in 2019. EDF is listed on the Paris Stock Exchange.


Citelum Brasil, through its experience in lighting management, develops custom-made projects with innovative and sustainable solutions in the use of energy. An integral part of the French Citelum Group, a subsidiary of the EDF Group, it is a pioneer in the provision of urban lighting services, also acting in the provision of services throughout the electric energy chain from generation, distribution and energy efficiency projects. Operating in the Brazilian market since 1999, the company is a reference in quality of service, security and solutions for increasingly smart cities, thinking about light strategically, promoting public safety, valuing cultural heritage and promoting the improvement of the local economy. In Brazil, it operates in 18 cities, in 8 states, impacting the lives of more than 8 million users.

EDF Norte Fluminense

EDF Norte Fluminense is one of the main assets in Brazil of the French group Electricité de France – EDF, one of the largest electricity generators in the world, present on five continents and champion in growth with low carbon emissions. In operation since 2004, the company is a development platform for the EDF Group’s thermal and hydroelectric generation businesses in Brazil. With efficient management, modern governance and a consolidated structure, the company assumed an important role in the face of the goals and ambitions of the EDF Group in the country. The knowledge, ability to innovate and the commitment of its teams are the foundations of the performance of the Group’s companies, which offer competitive solutions, combining economic development and preservation of the environment.

EDF Renewables

EDF Renewables is a leading international renewable energy company, with a gross installed capacity of 13.8 GW worldwide. Its development is mainly focused on wind and solar photovoltaic energy. EDF Renewables primarily operates in Europe and North America, but continues to grow as it moves to promising emerging regions such as Brazil, China, India, South Africa and the Middle East. The company has strong positions in offshore wind energy, but also in other areas of the renewable energy industry such as distributed energy and energy storage. EDF Renewables develops, builds, operates and maintains renewable energy projects, both for itself and for third parties. Most of its international subsidiaries are branded EDF Renewables. EDF Renewables is the subsidiary of the EDF Group specializing in the development of solar and wind energy. In Brazil since 2015, EDF Renewables Brasil is among the country’s leaders in the renewable energy sector, totaling 1.3 GW in wind and solar projects, installed and under construction, in Bahia, Minas Gerais and Paraíba.


Framatome is one of the world’s leading players in the nuclear energy sector, recognized for its innovative solutions and technologies with high added value for the design, construction, maintenance and services in the nuclear sector worldwide. Framatome designs, manufactures and installs components, fuels and instrumentation and control systems for nuclear power plants and offers a complete range of services and solutions for reactors of all technologies. With more than 14,000 employees globally, every day Framatome helps its customers to increase the safety and performance of their nuclear plants and to achieve their economic and social objectives. The shareholders of  Framatome are the EDF Group (75.5%), Mitsubishi Heavy Industries (MHI – 19.5%) and Assystem (5%).

For further information access: https://www.edf.fr/pulse-brasil

The online event can be watched at: https://www.youtube.com/watch?v=pRCVb9H3aiU

[1] Smart City judges from innovations aimed at infrastructure and housing spaces, individual and collective, to productive and organizational methods, seeking to transform our cities and territories to face demographic and environmental challenges.

[2] Smart Factory evaluates projects to accelerate the convergence between industrial media and processes and digital technologies, for greater efficiency and consumption optimization.

[3] Customers were counted at the end of 2019 by delivery location; a customer can have two delivery points: one for electricity and one for gas.